Product USP-The ‘Unique Selling Proposition’ states clearly the features and
benefits that make your offer different from your competitors.
Place-Where your product/service is sold to customers. Also how it is distributed to that place
Price- What you can charge for it in the market based on costs and value to the
customer.
Promotion- The means to make potential customers aware of your offer
People- Your staff or representatives. Customer service and after-care that builds customer loyalty.
Process-The procedures that your company uses to deliver your offer have a role in building your brand.
Physical Environment- Your workplace, showroom or retail presence sets an
impression of your business to your customers, suppliers and staff.
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