Research Project

Working on my research project today, kept to the time plan well.

Read a few books, and lots of websites to reference. Have a one to one with Syliva next week so going to show her what i've done so far & what she thinks of it.
Few interviews with some businesses to help me out with some questions.

Logo & Tagline

“The current logo represents our core technology where an integrated-circuit chip (yellow) is embedded within the fibres of a yarn (light blue).”
This logo does nothing for ATRG. There is nothing to show who they are and to sell themselves. They need re branding, starting with a new logo and we have been told to create a tag line so I am looking at potentially incorporating this in with the logo.

The tagline I have gone with is ATRG creating the clothes for tomorrow. I did intially have ATRG electronic clothes for the electrical world but Shaun said it sounds like its for PC world or comet & after saying it over I agree.

Logo ideas..something basic but effective is what I want. Had the idea of the text being like a needle a thread..some images for inspiration.

Chris Ramsey

Went to see Chris Ramsey last night, got given free tickets never really heard of him before, seen him on celebrity juice a few times. Checked his website out and thought it was pretty good, couldn't give me inspiration for client project as it won't fit the brief but maybe for future assignments:
http://www.chrisramseycomedy.com/

Colour Theme Ideas

Colour ideas from adobe kuler.I searched for themes of textiles, electronics and science. For me the 4th and 6th will work well with the theme and I will concentrate on these colours for my site.

Wireframes & Moodboard

I have decided on the scrolling as I think it gives a modern touch and creative ideas such as needles and threads could perhaps be used with the design.
The moodboard images interpret what the site I am creating is about and the basic idea that ATRG are integrating electronics into products.

Client Proposal Presentation

presentation on proposal for client project, unsure if it's right as i've missed the lectures and dropbox submission ffs

Client Proposal Presentation from hollieferguson

Home from holiday and from looking at everyone's blogs I've missed so much ffs. needed to submit by presentation I did for week 13 on concept, design ideas, visuals, prototypes & management plan. Although I also need to do a proposal on it so need to update it now and send it on to Shaun.
about ready to cry.

Holidayyyy

go on holiday for a ten days today, submitted my context 3 essay last night & printed my lectures off to keep up to date with my work. Have my wire frames to create for client project and carry on with research project.

ATRG Brief

From the 3 briefs on the client ATRG project I gathered
brief 1 = future, what will become of ATRG?
brief 2 = present, the facilities & staff expertise
brief 3 = past, achievements, products, key participants.
I have chosen Interactive Brief 2 - Where We Are. This was my first initial project to go with when first reading the brief and after more time and tutorial time on this project, have decided I am still going to do this one. The audience must have: a sense of the facilities on offer, strong sense of the expertise, staff and student produced as a result of this ATRG facility. Be left with the lasting impression of the ATRG and it’s Facebook, Twitter and website details. Be in a strong position to remember the tag line I have created for the group.

Re Search

The word research is composed of two syllables, re and search.
• re is a prefix meaning again, anew or over again
• search is a verb meaning to examine closely and carefully, to test and try, or to probe.
• Together they form a noun describing a careful, systematic, patient study and investigation in some field of knowledge, undertaken to establish facts or principles.
• Research is a structured enquiry that utilizes acceptable scientific methodology to solve problems and create new knowledge that is generally applicable

• Dawson, Catherine, 2002, Practical Research Methods, New Delhi, UBS Publishers’ Distributors
• Kothari, C.R.,1985, Research Methodology- Methods and Techniques, New Delhi, Wiley Eastern Limited.
• Kumar, Ranjit, 2005, Research Methodology-A Step-by-Step Guide for Beginners,(2nd.ed.),Singapore, Pearson Education.

Research Plan Presentation & Feedback

Presented my research plan today...

Research plan presentation from hollieferguson

Feedback from Sylvia:
•The topic is excellent: quite important in the field of integrated design. By integrated design I mean multidisciplinary approach to complex systems design often blending technology with business and entrepreneurship.
•Your motivation is good.
•Prior to conducting the interviews you need to have literature review and cover the relevant areas. I suggest you look at (in addition to the planned ones) at service design.

Client Project Timeplan

Plan to be finished by end November to be able to check and validate the coding and improve upon for final deadline.
Sticking to the timeline within the chart will allow me to finish other projects in good time.

Research Time Plan

Context 3 Idea..

For my start up factory idea : I intend to start a company that enables schools to access my website to view videos of reformed young offenders who have served their prison sentence and who talk about the effect crime has had on their lives and act as an educational lesson as to why young adults should consider the life choices they make carefully; for instance drugs, gangs and shop lifting are common temptations facing the generation growing up in the 21st century. It will support education, self improvement and self actualisation through real life experience. I go on holiday on Weds for a week so need to submit this on Tues so need to start cracking on with it asap. Hope my idea has a good concept & plenty of research into current ideas will help me to write it well.

7 P's Of The Marketing Mix

Product USP-The ‘Unique Selling Proposition’ states clearly the features and benefits that make your offer different from your competitors.

Place-Where your product/service is sold to customers. Also how it is distributed to that place

Price- What you can charge for it in the market based on costs and value to the customer.

Promotion- The means to make potential customers aware of your offer

People- Your staff or representatives. Customer service and after-care that builds customer loyalty.

Process-The procedures that your company uses to deliver your offer have a role in building your brand.

Physical Environment- Your workplace, showroom or retail presence sets an impression of your business to your customers, suppliers and staff.

Notes From Today..

for own use & reference to help on esssssay

SCAMPER

Failing

"I've not failed, I've just found 10,000 ways that won't work"

- Thomas. A Edison

Client Project.. Brief To Pick

What I gathered from tutorial with Shaun the other day, we have to create a marketing website for ATRG - advanced textiles research group.
brief 1 = future, what will become of ATRG?
brief 2 = present, the facilities & staff expertise
brief 3 = past, achievements, products, key participants.
at the mooo most set on brief 2 but need to research more into ATRG then produce presentation of ideas for week 13 based on concept, design ideas, prototypes & management plan.
Getting research presentation & context 3 out the way then can really start on this.
www.ntuadvancedtextiles.wordpress.com
http://www.facebook.com/ntuadvancedtextiles
@advancedtextile

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Term 1 Deadlines

tryingggg to keep organised

Research Project Question

need to do a presentation this week for ideas on my research project..

Context 3... in for 2 weeks

You need to devise and model either: - A new startup company (entrepreneur) or - New products and services in an existing company (intrapreneur). The idea is to try and devise an entre/intra-preneurial approach to creating innovative products or services that your company provide. You should combine your specific Multimedia practice with practitioners from another Multimedia discipline. The modelling of a collaboration strategy with other practitioners is an important element of the assignment. These collaborators shouldn't necessarily be named individuals practitioners, rather they should be types of collaborators. For instance you might be a Interactive Designer looking to work with animators to create short downloadable interactive animation experiences for hospital inhabitants/visitors. Your startup company should be offering a specific product or service to your targeted customer base. This company should utilise your specific multimedia skills and should be entrepreneurial in its scope. The creative rationale for the company and its product is the most important element of this assignment and whilst this isn’t an assignment that ‘proves' the business case for your company, you do need to determine what kind of market for your product exists already. How would your company sit in its specific business sector? Is this an entirely new market? How can this market be grown? What team-skills are required? The following Creative Enterprise Toolkit has been produced by NESTA. Follow the link to download the material. There are four guides, a number of worksheets and useful case studies. http://www.nesta.org.uk/assets/features/creative_enterprise_toolkit

Client Project

Project One-Internal Client Project: 14 weeks Individual Project Only The core research of NTU’s Advanced Textiles Research (ATRG) is the full integration of electronics into textiles. Today's electronic textiles are usually made by stitching components onto existing garments. ATRG are currently integrating electronics into the core of yarns to produce robust, fully flexible, machine-washable clothing. Potential applications for the technology also include the following: Retail: RFID tagging of textile products from manufacture to point of sale; Medicine: Vital signs monitoring, body chemistry monitoring, stroke rehabilitation, pressure measurement in compression garments, RFID tagging (numerous applications from stock control to use in care of those with dementia); Military: Vital signs monitoring, performance monitoring, physical condition, position and orientation monitoring, radiation monitoring, monitoring of harmful gasses, RFID tagging (numerous applications), wearable communications devices, camouflage, metamaterial devices for microwave cloaking, smart clothing with response to the environment; Sports: Performance monitoring; Architecture: Stress and strain measurement in textile roofs, ropes and textile composites. Lighting screens, flexible display screens. Aerospace: Stress, strain and temperature measurement in textile composites; Personal Electronics: Wearable computers, wearable communications devices, electronics for social interactions. Project Milestones Week 10- Read three discipline specific briefs. Choose one that you will work on for the duration of the project. Week 13- Presentation. At this 15-minute presentation you are expected to discuss your project concept, present design ideas, visuals, prototypes and detail your project management plan. You will receive written feedback at this stage. Week 19- By 3pm submit to W102 a DVD containing your week 13 presentation, completed ethics form, along with the final product and any other supporting material you consider necessary. All of these should be in a form that can be accessed from a pc with no external access. Web projects can be externally hosted but a copy of all files should also be contained on the DVD. Week 24- Individual Self-evaluation forms should be submitted to the NOW Dropbox. During the project you should update your on-line blog reflecting on your process.

Third & Final Year