Narrative

Data Vs Information.

Data: Often viewed as lowest form of abstraction from which information and knowledge is derived.

Information: related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning, mental stimulas, pattern, perception & representation.

How is data turned into information & then this turned into knowledge?!

Narrative Vs Authenticity.

Who am I ( autobiographical )

Who are we ( organizational )

Future stories ( visionary )

- don't arrive at question "who am I?" - continue living it.
- narrative is who we wish to be.
- culture values.
 - conditioned thoughts.
- who are you writing it for.