reasons why preferred website:
links to facebook which has competitions
social networking links
website more accessible
easy to lose leaflets
view more images on website
up to date deals and offers
website provides more information
looks professional
most leaflets through the door are junk & get thrown away
easy to view wherever you are, iphone and ipad
reasons why preferred leaflet:
keep leaflet on notice board
easy to keep leaflet rather than remember the website if use business regularly
less information to take in
easy to find what you want straight away than look all over website
lazy, easier to look at leaflet if it's there
easy to pass on to someone else if they need it
simple to use
nice and creative leaflet, nice to look through it
charts to show my results from 64 participants:
Ages Of Participants
This shows the amount of females and males that chose either leaflets or website.
It shows that gender doesn't have an effect on the results as no option stands out more than others.
This shows results from age groups whom chose leaflets
Can be seen that the right hand of the pie chart which covers the 4 younger age groups doesn't have as much as the percentage that 51-65 and 66+ does - being 50% of the chart. Concluding that the older generation do prefer leaflets for whatever reason they may have listed.
This shows results from age groups whom chose website
This shows that the main percentage of age groups preferring websites is 26-35 which isn't surprising from the information gathered in the focus group in artefact 4. A small percentage of the 66+ group preferred to use websites but it shows that they don't rely on leaflets alone which businesses should take into account when thinking about who they market their product to.
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