Artefact 5 Evaluation

This being the last artefact allows me to look back over my research document and artefacts to see what I have actually found from my research question. For me this artefact has provided me with a good set of data, that may be because it has quite a large amount of participants from the other 4 artefacts. The results all link into each other in that customers of the older generation prefer typical methods to find out about businesses such as flyers and leaflets however a small percentage did prefer to look at Claires cake website which show that if the public older generation are on top with technology, small businesses need to do this too. The businesses may they be advertising a new company or information about themselves need to understand that no matter what there target market is young, old, male or female everyone is still varied in what they prefer to use to look up the business so they need to cater this and if they really want to be successful need to have social networking and a site as well as a flyer and business cards.

Problems with this artefact were that I didnt have the same amount of ages in each group so that will effect results, although I can get the general gist of results. Also the fact I gave them both options so the participants already had the leaflet in hand meant this was just an easier option to say they did instead of going onto a computer or device.

My research document and some results from artefact shows that businesses established more than ten years ago already have quite a well set up base of customers and for some of them they products they sell are quite hard to advertise on twitter and have competitions for on Facebook eg. David Ross Fabrications which sells sheet metal because it's so specific to a specialised customer that theres no need for them to get involved with social networking. However for a local cake selling business such as Claire where the customers have commented on how they like the social networking links from the website and would recommend the business to their social network friends and followers - it shows how businesses can really use the opportunities digital media now has to offer.