Viva Voce Presentation

So nearly finished, a week until my presentation have been thinking about what I need to include;

- where did my ideas come from?
- why did I chose my question?
- mind mappin ideas - where they led to etc
- what worked for me?
- what didn't work so well?
- relate back to the research document
- key conclusions I found from that
- artefact findings and how it lead to next artefact
- still the same conclusions now after 5 artefacts? - strong reasoning and connection to why artefacts were created


My aim is to make the case for my research, I am seeking to justify the design of the process. Nedd to outline and analyse my findings.

Artefact 5 Evaluation

This being the last artefact allows me to look back over my research document and artefacts to see what I have actually found from my research question. For me this artefact has provided me with a good set of data, that may be because it has quite a large amount of participants from the other 4 artefacts. The results all link into each other in that customers of the older generation prefer typical methods to find out about businesses such as flyers and leaflets however a small percentage did prefer to look at Claires cake website which show that if the public older generation are on top with technology, small businesses need to do this too. The businesses may they be advertising a new company or information about themselves need to understand that no matter what there target market is young, old, male or female everyone is still varied in what they prefer to use to look up the business so they need to cater this and if they really want to be successful need to have social networking and a site as well as a flyer and business cards.

Problems with this artefact were that I didnt have the same amount of ages in each group so that will effect results, although I can get the general gist of results. Also the fact I gave them both options so the participants already had the leaflet in hand meant this was just an easier option to say they did instead of going onto a computer or device.

My research document and some results from artefact shows that businesses established more than ten years ago already have quite a well set up base of customers and for some of them they products they sell are quite hard to advertise on twitter and have competitions for on Facebook eg. David Ross Fabrications which sells sheet metal because it's so specific to a specialised customer that theres no need for them to get involved with social networking. However for a local cake selling business such as Claire where the customers have commented on how they like the social networking links from the website and would recommend the business to their social network friends and followers - it shows how businesses can really use the opportunities digital media now has to offer.

Artefact 5 Presentation

Artefact 5 Results

Findings from artefact 5,

reasons why preferred website:
links to facebook which has competitions
social networking links
website more accessible
easy to lose leaflets
view more images on website
up to date deals and offers
website provides more information
looks professional
most leaflets through the door are junk & get thrown away
easy to view wherever you are, iphone and ipad

reasons why preferred leaflet:
keep leaflet on notice board
easy to keep leaflet rather than remember the website if use business regularly
less information to take in
easy to find what you want straight away than look all over website
lazy, easier to look at leaflet if it's there
easy to pass on to someone else if they need it
simple to use
nice and creative leaflet, nice to look through it

charts to show my results from 64 participants:


Ages Of Participants

This shows the amount of females and males that chose either leaflets or website.

It shows that gender doesn't have an effect on the results as no option stands out more than others.

This shows results from age groups whom chose leaflets

Can be seen that the right hand of the pie chart which covers the 4 younger age groups doesn't have as much as the percentage that 51-65 and 66+ does - being 50% of the chart. Concluding that the older generation do prefer leaflets for whatever reason they may have listed.

This shows results from age groups whom chose website

This shows that the main percentage of age groups preferring websites is 26-35 which isn't surprising from the information gathered in the focus group in artefact 4. A small percentage of the 66+ group preferred to use websites but it shows that they don't rely on leaflets alone which businesses should take into account when thinking about who they market their product to.

Fifth & Final Artefact

FINALLY on my last artefact, over the weekend I was showing my client how to update her site I made for my client project, changing images and events etc when she asked if I could help in anyway to promote it which gave me the idea for my 5th artefact. We both live in the same village and I work in the village co op so we decided to ask people within the village to either visit the website or use the leaflet and to then simply let us know when we come back the next day what they preferred to look at for a new opening business - the leaflet or website and they would get a free cupcake. We gave people both the Claire's Cakes flyer as well as the link to the website. www.clairebears-cakes.co.uk People were told to either look at both and say what they found more informative for what the product was and pricing or just do what they would normally when looking up a business. We also gave them a small questionnaire to help me with my artefact:

Age
Sex
Prefer leaflet or website
Why?

Later on today we are going to go back around the houses we visited and gather the results and I have also asked customers over the weekend to bring their results back in for me.

Artefact 4 Evaulation

Although I found my last artefact very interesting and beneficial to me for future career choice, I felt I had gone a little off track from my research question so decided to gather some qualitative data to understand peoples perceptions and attitude towards how local businesses have reacted to the opportunities of digital media. Having varied age groups allowed me to get a good insight on all beliefs of the matter from different generations.

My focus group consisted of 6 people 3, male, 3 female aged from 19 to 86. Had some questions to ask but the nature of the group led themselves to their own questions and answers. My conclusions from my findings were that the opinions were very mixed within ages, the young students both agreed that businesses need to keep up to date with digital media to be successful and that large businesses such as groupon and asos are solely based online are massive and this could be the way forward in the future. The middle aged mother and father explained how they used websites and social networking to look at small businesses and recommended it to friends by sharing on Facebook but they actually prefer to go into the shop and inquire about products when purchasing rather online.

I found it interesting how both participants from the aged 50+ had a tablet or smartphone which showed not only are businesses having to keep on trend with ever growing technology but so are the older generation. The participant whom had a tablet said she used it more for playing games and keeping in contact with family rather than browsing local businesses as she prefers to have a leaflet she can keep and use when needed, both agreed that some sites (not so much small local businesses but massive such as ASDA) have easy to use navigation and it's very beneficial to shop from home at time to time.

Moving onto artefact 5 I would like to try and tie it all together as a whole, artefact 1 showed businesses views on digital media, 2 was to the extent they used it. Artefact 3 was beneficial to me in which I looked into how a future career used digital media within the work force. 4 has given me a good insight on the consumers view of how businesses react to digital media. For artefact 5 I was thinking perhaps a mini case study or some sort of questionnaire on how customers actually use businesses resources.

Artefact 4 Presentation