To what extent do local businesses use the opportunities of having an online presence, to advertise and sell their business?
After comparing the local businesses online existence, be it Facebook or a website or both, it became very apparent that although id did exist it was rare for the site to have good aesthetics or be regularly used by both the business and the public (many had under 20 likes on Facebook pages.) Marks Electrical had the best concept website, being able to order online, look at stock and links to the social networking pages which had over 13,000 likes.
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