All 30 companies sampled used either social networking or websites or both, with 29 using a website. This high level of online activity suggests proprietors recognise the importance of the digital age they operate in.
Websites were used predominantly for advertising and social networking to encourage online “word of mouth”
Service industries focus more energy on social networking.
My results showed that businesses established 15-20 years ago don’t use social networking, although do have websites.
All 30 used business cards which always included links to their website and social network sites.
Clearly not all business believe social networking to be a necessity, however the fact that all 8 service businesses established in the last 5 years, show it’s a growing phenomenon
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