Artefact 2 Findings

Findings from Artefact 2..

Although all 15 companies I researched into had some sort of online existence, only 2 of them actually used the website to the full degree and their Facebook pages were frequently updated with the public also engaging, Marks Electrical had over 13,000 likes.

Websites were used predominantly for advertising and social networking to encourage online “word of mouth”. The only site avaliable to buy products were the two that had both a frequently updated facebook and website with good layout and design. (Narborough Hall & Marks Electrical)

My results showed that some businesses established 15-20 years ago use social networking, some don’t although do have websites. Showing me that time businesses established doesn’t effect online presence.

Hair and beauty services rely massively on social networking & word of mouth.