"Color offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color. The subliminal messages we get from color shape our thoughts. As humans our very survival is hung on the identification of color. We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch, the bottom line is that color is a very important part of our daily lives. It’s important for us as designers to use color appropriately and understand the meaning behind the colors we choose."
Red: aggressiveness, passion, strength and vitality.
Pink: femininity, innocence, softness and health.
Orange: fun, cheeriness and warm exuberance.
Yellow: positivity, sunshine and cowardice.
Green: tranquility, health and freshness.
Blue: authority, dignity, security and faithfulness.
Purple: sophistication, spirituality, costliness, royalty and mystery.
Brown: utility, earthiness, woodsy-ness and subtle richness.
White: purity, truthfulness, being contemporary and refined.
Gray: somberness, authority, practicality and a corporate mentality.
Black: seriousness, distinctiveness, boldness and being classic.
http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/
Change the colours of a well know logo:
http://logodesignerblog.com/how-to-use-colour-in-logo-design/
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