Student Briefing Document.

Creative Brief for: Claire’s Cakes

Brief drawn up by: Claire White

Company Employee Contact Details:

Claire White

07595761848

clairebearscakesleicester@gmail.com, https://www.facebook.com/#!/pages/Clairebears-Cakes/110371029092593

Twitter = @clairebearsc

Project Objectives: to design and implement a clean stylish website, to raise my profile & gain more custom.

Background overview:

Clairebear’s Cakes was Established April 2012. I make my own cakes, for many different occasions. I like to use the internet to show what I am capable of making. I would like to raise the profile of my business, I currently has 700 likes on Facebook. I would like to link my Tumblr, blog, Facebook & Twitter to the website. In the future, I would like to set up a tea room, although would like to create the website and awareness of the business first. My aim is to provide good service & satisfy the customers so they come back for more and hopefully recommend me.

What is the purpose of the product?

“My customers can now view my gallery of cakes and occasions and order them whilst word of mouth will raise my profile”

Target Audience:

The main audience is typically females aged over 20, wanting cakes for their children, friends and partners. I will often word my status’ on Facebook to relate to the audience, for example knowing valentine’s day is approaching I will use this to sell more cakes. Cakes can be brought from many different businesses so mine needs to stand out and if using rapport with the audience they will want to use me again & hopefully spread the word about the business. Women are much more likely to do this than men.

What is the single most important thing to say? “Clairebear’s cakes, a taste of heaven.”

What kind of relationship will you be looking to establish with the student? Living in the same village we can meet up quite often, once a week if needed to discuss ideas and if any work is needed after University course has finished then updating the site and any other websites needed, I’ll be happy to ask.

What is the deadline?

The university deadline is 22/03/13. Claire is fine with this also being the deadline for her.

1) 21/01/2013 meet to discuss about the business and what Claire wants.

2) 28/01/2013 look at moodboard, wireframes and colour theme ideas to see if they fit with what Claire wants. Any mock ups of the site to be shown too.

3) 11/02/2013 home page & about page should be complete, present and discuss.

4) 25/02/2013 gallery of cakes and contact page to present & discuss.

5) 11/03/2013 present final product, any changes or amendments to be made at this stage

6) 18/03/2013 deliver final product, in plenty of time for university deadline.

Other notes: Business card has been given for logo & colour theme ideas to use.

A check list provided for the student”

Do they have sufficient reference sources: previous ads, brochures, competitor ads, books, videos or Web sites? Yes

Do they have contact info / links to people, research or resources that can help the creative team? Do we need a supplemental brief / info for a long format, social media, direct response, or new business pitch project? Yes

have we made it clear what must be in the communication, and what might be in the communication? Yes