Questionnaire I sent to business owners for my artefact:
Are you:
Age:
Is your industry mainly service based?
How long has your business been established?
Does your business have a website?
Does your business have a Facebook Page?
Does your business have a Twitter Page?
Do you have business cards and posters to advertise your business?
If so does your literate include website and social network links?
What do you think is the most successful way to attract new customers to you?
Why do you think using the internet is important for your business, if at all?
Thursday, 31 January 2013
Wednesday, 30 January 2013
Wednesday, 23 January 2013
Wireframes
Wireframe idea, just basic for 5 page site have emailed them to Claire & she is happy with them but going to design some more & mock ups for her to choose from. I showed Claire my previous work and the options
Tuesday, 22 January 2013
Coloursssss Etccc
Claire already has a business card she uses although will change it after the website as she would like to include the new logo on it.
The current business card looks like this:
Claire would like to stick to the theme of the cream, pink and brown colours, I had a look at colour themes on Adobe Kuler. I searched for “cakes” to see some themes I could perhaps discuss and use with Claire.
The current business card looks like this:
Claire would like to stick to the theme of the cream, pink and brown colours, I had a look at colour themes on Adobe Kuler. I searched for “cakes” to see some themes I could perhaps discuss and use with Claire.
Friday, 18 January 2013
Cake Sites, Ideas & Inspiration
http://www.charmcitycakes.com/
http://www.liggyscakes.co.uk/
http://www.dotscupcakes.com/
some sites we found, that Claire thinks would work well for what she wants. The simplicity and clean look is what she wants.
http://www.liggyscakes.co.uk/
http://www.dotscupcakes.com/
some sites we found, that Claire thinks would work well for what she wants. The simplicity and clean look is what she wants.
Wednesday, 16 January 2013
Student Briefing Document.
Creative Brief for: Claire’s Cakes
Brief drawn up by: Claire White
Company Employee Contact Details:
Claire White
07595761848
clairebearscakesleicester@gmail.com, https://www.facebook.com/#!/pages/Clairebears-Cakes/110371029092593
Twitter = @clairebearsc
Project Objectives: to design and implement a clean stylish website, to raise my profile & gain more custom.
Background overview:
Clairebear’s Cakes was Established April 2012. I make my own cakes, for many different occasions. I like to use the internet to show what I am capable of making. I would like to raise the profile of my business, I currently has 700 likes on Facebook. I would like to link my Tumblr, blog, Facebook & Twitter to the website. In the future, I would like to set up a tea room, although would like to create the website and awareness of the business first. My aim is to provide good service & satisfy the customers so they come back for more and hopefully recommend me.
What is the purpose of the product?
“My customers can now view my gallery of cakes and occasions and order them whilst word of mouth will raise my profile”
Target Audience:
The main audience is typically females aged over 20, wanting cakes for their children, friends and partners. I will often word my status’ on Facebook to relate to the audience, for example knowing valentine’s day is approaching I will use this to sell more cakes. Cakes can be brought from many different businesses so mine needs to stand out and if using rapport with the audience they will want to use me again & hopefully spread the word about the business. Women are much more likely to do this than men.
What is the single most important thing to say? “Clairebear’s cakes, a taste of heaven.”
What kind of relationship will you be looking to establish with the student? Living in the same village we can meet up quite often, once a week if needed to discuss ideas and if any work is needed after University course has finished then updating the site and any other websites needed, I’ll be happy to ask.
What is the deadline?
The university deadline is 22/03/13. Claire is fine with this also being the deadline for her.
1) 21/01/2013 meet to discuss about the business and what Claire wants.
2) 28/01/2013 look at moodboard, wireframes and colour theme ideas to see if they fit with what Claire wants. Any mock ups of the site to be shown too.
3) 11/02/2013 home page & about page should be complete, present and discuss.
4) 25/02/2013 gallery of cakes and contact page to present & discuss.
5) 11/03/2013 present final product, any changes or amendments to be made at this stage
6) 18/03/2013 deliver final product, in plenty of time for university deadline.
Other notes: Business card has been given for logo & colour theme ideas to use.
A check list provided for the student”
Do they have sufficient reference sources: previous ads, brochures, competitor ads, books, videos or Web sites? Yes
Do they have contact info / links to people, research or resources that can help the creative team? Do we need a supplemental brief / info for a long format, social media, direct response, or new business pitch project? Yes
have we made it clear what must be in the communication, and what might be in the communication? Yes
Brief drawn up by: Claire White
Company Employee Contact Details:
Claire White
07595761848
clairebearscakesleicester@gmail.com, https://www.facebook.com/#!/pages/Clairebears-Cakes/110371029092593
Twitter = @clairebearsc
Project Objectives: to design and implement a clean stylish website, to raise my profile & gain more custom.
Background overview:
Clairebear’s Cakes was Established April 2012. I make my own cakes, for many different occasions. I like to use the internet to show what I am capable of making. I would like to raise the profile of my business, I currently has 700 likes on Facebook. I would like to link my Tumblr, blog, Facebook & Twitter to the website. In the future, I would like to set up a tea room, although would like to create the website and awareness of the business first. My aim is to provide good service & satisfy the customers so they come back for more and hopefully recommend me.
What is the purpose of the product?
“My customers can now view my gallery of cakes and occasions and order them whilst word of mouth will raise my profile”
Target Audience:
The main audience is typically females aged over 20, wanting cakes for their children, friends and partners. I will often word my status’ on Facebook to relate to the audience, for example knowing valentine’s day is approaching I will use this to sell more cakes. Cakes can be brought from many different businesses so mine needs to stand out and if using rapport with the audience they will want to use me again & hopefully spread the word about the business. Women are much more likely to do this than men.
What is the single most important thing to say? “Clairebear’s cakes, a taste of heaven.”
What kind of relationship will you be looking to establish with the student? Living in the same village we can meet up quite often, once a week if needed to discuss ideas and if any work is needed after University course has finished then updating the site and any other websites needed, I’ll be happy to ask.
What is the deadline?
The university deadline is 22/03/13. Claire is fine with this also being the deadline for her.
1) 21/01/2013 meet to discuss about the business and what Claire wants.
2) 28/01/2013 look at moodboard, wireframes and colour theme ideas to see if they fit with what Claire wants. Any mock ups of the site to be shown too.
3) 11/02/2013 home page & about page should be complete, present and discuss.
4) 25/02/2013 gallery of cakes and contact page to present & discuss.
5) 11/03/2013 present final product, any changes or amendments to be made at this stage
6) 18/03/2013 deliver final product, in plenty of time for university deadline.
Other notes: Business card has been given for logo & colour theme ideas to use.
A check list provided for the student”
Do they have sufficient reference sources: previous ads, brochures, competitor ads, books, videos or Web sites? Yes
Do they have contact info / links to people, research or resources that can help the creative team? Do we need a supplemental brief / info for a long format, social media, direct response, or new business pitch project? Yes
have we made it clear what must be in the communication, and what might be in the communication? Yes
Tuesday, 15 January 2013
Artefact 1. Questionnaire.
For my first artefacet I have chosen to produce a questionnaire to give to business owners on what extent do local businesses use the opportunities of the digital world, to advertise their business?
Going to go around leicester city & villages with the questionnaire and get as many results as possible, also going to ask a varied of different sectors within businesses to get a wide range of results. Questions I want to find out
What is the main reason companies use the internet for?
Will it differ depending on the industry of the business?
Does when the company was established have any affect on the amount of internet usage?
Is social networking now a necessity for a business to be successful?
Going to go around leicester city & villages with the questionnaire and get as many results as possible, also going to ask a varied of different sectors within businesses to get a wide range of results. Questions I want to find out
What is the main reason companies use the internet for?
Will it differ depending on the industry of the business?
Does when the company was established have any affect on the amount of internet usage?
Is social networking now a necessity for a business to be successful?
Monday, 14 January 2013
Claire's Cakes
my external client is from a woman near my vilage who wants a website creating for her cake/baking business. I didnt really want to do a cake site but the other options were for people I knew which I also didnt want to do as I felt they would be too easy on me as they are my friends. I had some other offers for companies such as carpets, sheet metal but thought I could do more with a cake site so have finally got a client.
p.s i HATE the name of the business "clairebears" but she won't change the name of this as she said she feels quite established from that.
https://www.facebook.com/#!/pages/Clairebears-Cakes/110371029092593?fref=ts
p.s i HATE the name of the business "clairebears" but she won't change the name of this as she said she feels quite established from that.
https://www.facebook.com/#!/pages/Clairebears-Cakes/110371029092593?fref=ts
Friday, 11 January 2013
External Client
Put an advert in the shop I work in and left a few tweets to have some options for clients. Think i'm going to go with someone who approached me a while ago about making her a site. Really want to get a head start on this project to allow time for artefacts and any changes on this site if needed.
Tuesday, 8 January 2013
Back To Deadlinessss
back at uni, still awaiting research results but did ok for exhibition images context 3 with a 2:1 :)
not half as much workload this term, client presentation due in on the 31st jan, final project and evaluation on 22nd march.
artefacts for research to be done throughout the term with presentations to be shown in tutorial with Simon.
not half as much workload this term, client presentation due in on the 31st jan, final project and evaluation on 22nd march.
artefacts for research to be done throughout the term with presentations to be shown in tutorial with Simon.
Thursday, 3 January 2013
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