Moodboard Context 2 Portfolio

Moodboard for ideas for context 2 portfolio..

few images of colours, patterns I like and could use. based very much on things I like. hasn't helped much with ideas for my portfolio but at least it looks pretty.

Digital Me - Moodboard

Today we created a moodboard to reflect our personal interests & describe our personal branding.

Personal Branding:
"is the process whereby people and their careers are marked as brands.It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. The term is thought to have been first used and discussed in a 1997 article by Tom Peters."

"Personal branding often involves the application of one's name to various products. For example, celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g Trump Steaks)"

http://mashable.com/2009/02/05/personal-branding-101/

"Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them."


This is my moodboard:

I created it on the IMGSPARK website, there is a colour theme of pink - hence being my favourite colour. I like "girly" things such as make up, shoes, my boyfriend. I feel this moodboard portrays me well as someone whom has never spoke to me could guess my personality from this. Doing this moodboard did give me ideas for my portfolio - such as themes I could use, what I want to include in the portfolio & how much I can put onto the portfolio to make it about me as much as possible. I also thought about font & although I love pink - keeping it black & professional will look better!

Theme & Moodboard

I had the first intial idea to create my haunted house animation based for young children with the theme of halloween. The scares would be props such as witches, pumpkins and ghosts.

The track could go through the mouth of the pumpkin with flashing lights to create the idea of it looking like a candle burning.

Witches on broomsticks could be flying over head whilst the cart is moving.

Ghosts are a common theme of halloween and most children will find ghosts spooky and associate them with the theme.

The name of "Trick Or Treat" could work well.

I then however, decided that the theme of halloween may not work that well for a haunted house due to the event only happening once a year. Children do enjoy halloween but it may seem a bit of a pointless ride to have apart from in the month of october.

I then had the idea of perhaps changing the audience to an older generation such as teenagers / young adults as I could have more of a "scarier" theme such as vampires, dracula etc.

I came up with the theme of death/murder and my ride would somehow tell the story through the 3 rooms of the lead up to the murder, the death and the graveyard. When thinking about names I had "The Dead Reunion" "Death" and maybe including something and "red" which connocates with blood and danger.

I created a moodboard for both halloween and death theme as the death theme would mean creating skeletons and deathly people on 3dsmax which could be really difficult so will ask Roma and my tutor Andy which idea would work best.

Halloween Theme Moodboard:

Death/Murder Theme Moodboard: