Showing posts with label Logos. Show all posts
Showing posts with label Logos. Show all posts
Monday, 5 November 2012
Monday, 29 October 2012
Logo & Tagline
“The current logo represents our core technology where an integrated-circuit chip (yellow) is embedded within the fibres of a yarn (light blue).”
This logo does nothing for ATRG. There is nothing to show who they are and to sell themselves. They need re branding, starting with a new logo and we have been told to create a tag line so I am looking at potentially incorporating this in with the logo.
The tagline I have gone with is ATRG creating the clothes for tomorrow. I did intially have ATRG electronic clothes for the electrical world but Shaun said it sounds like its for PC world or comet & after saying it over I agree.
Logo ideas..something basic but effective is what I want. Had the idea of the text being like a needle a thread..some images for inspiration.
Friday, 28 October 2011
Color Or Colour Theory?
http://www.logocritiques.com/resources/color_psychology_in_logo_design/
"Color offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color. The subliminal messages we get from color shape our thoughts. As humans our very survival is hung on the identification of color. We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch, the bottom line is that color is a very important part of our daily lives. It’s important for us as designers to use color appropriately and understand the meaning behind the colors we choose."
Red: aggressiveness, passion, strength and vitality.
Pink: femininity, innocence, softness and health.
Orange: fun, cheeriness and warm exuberance.
Yellow: positivity, sunshine and cowardice.
Green: tranquility, health and freshness.
Blue: authority, dignity, security and faithfulness.
Purple: sophistication, spirituality, costliness, royalty and mystery.
Brown: utility, earthiness, woodsy-ness and subtle richness.
White: purity, truthfulness, being contemporary and refined.
Gray: somberness, authority, practicality and a corporate mentality.
Black: seriousness, distinctiveness, boldness and being classic.
http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/
Change the colours of a well know logo:
http://logodesignerblog.com/how-to-use-colour-in-logo-design/
"Color offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color. The subliminal messages we get from color shape our thoughts. As humans our very survival is hung on the identification of color. We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch, the bottom line is that color is a very important part of our daily lives. It’s important for us as designers to use color appropriately and understand the meaning behind the colors we choose."
Red: aggressiveness, passion, strength and vitality.
Pink: femininity, innocence, softness and health.
Orange: fun, cheeriness and warm exuberance.
Yellow: positivity, sunshine and cowardice.
Green: tranquility, health and freshness.
Blue: authority, dignity, security and faithfulness.
Purple: sophistication, spirituality, costliness, royalty and mystery.
Brown: utility, earthiness, woodsy-ness and subtle richness.
White: purity, truthfulness, being contemporary and refined.
Gray: somberness, authority, practicality and a corporate mentality.
Black: seriousness, distinctiveness, boldness and being classic.
http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/
Change the colours of a well know logo:
http://logodesignerblog.com/how-to-use-colour-in-logo-design/
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